Seen on Screen will bring together industry experts from around the world at London’s Transport Museum to explore the intersecting worlds of film, games, television and tourism.
The International Screen Tourism Conference is a one day event and will be held on the 29th November. The industry will share screen tourism success stories and discuss strategies as to how domestic and international tourism can be maximised by locations appearing on screen.
As well as exploring strategies for drawing visitors and branding destinations, the event will also look to new technologies, games and mixed reality experiences as a way of maximising the screen tourism opportunity.
Dan Dark and Pierre Bohanna, Warner Bros. Leavesden,
Jack Falkner, 007 Elements, Austria
Harvey Edgington, National Trust
Clare Mullin, Visit Britain
Johanna Forsman, The Story Tourist
Kaspar Schumacher, Skanes Djurpark Resort AB
Camilla Larsson, Actor
Adrian Wootton, Chief Executive of Film London and the British Film Commission, said: “Much as the capital’s history, dynamism and unique cultural mix have inspired spellbinding films and TV shows, so too have these productions led visitors from all over the world to spend time in our city. Screen tourism is becoming an essential part of London’s industry, with films like Mission: Impossible – Fallout and shows like The Crown, showcasing the city’s locations and effectively providing global advertising that money just can’t buy.
“Seen on Screen looks to London, the UK, Europe and beyond to explore these opportunities, bringing together professionals working in film and tourism industries to share their expertise and ultimately boost audiences, visitors and revenue. It is a pleasure to be working with VisitBritain once again to deliver this established event hand in hand with our European friends and partners.”
Screen tourism is a growing phenomenon with more and more locations across the country benefiting from a booming screen industry. Creative industries are growing at twice the rate of the economy as a whole and are worth £100 billion per annum, employing 2 million people UK wide. Inward tourism spend is strongly associated with the production of Film and High End Television and with the dawn of SVod (Subscription video on demand), there has been a huge increase in the amount of high end TV programmes being produced in the UK and globally by the likes of Netflix and Amazon.
The Film Office are always asked which of our locations have been used by major Feature Films / TV Drama’s, so we have put together a list of our favourites:
Hobbs & Shaw – Petticoat Lane Market
Tomb Raider – Brick Lane
Paddington 2 – Millennium Mills
Absolutely Fabulous: The Movie – Old Pumping Station
Spiderman: Far From Home – Tower Bridge Wharf
The Crown 2 – Clichy South Estate
Source: Hobbs and Shaw, Universal Pictures
VisitBritain Director of Marketing Clare Mullin said:
“Films and TV are powerful motivators for travel with more than a third of potential visitors to the UK wanting to visit places they have seen on screen. Films and TV help us shine the spotlight on less explored destinations and regional locations, including buildings used in filming, offering a valuable opportunity to promote the whole of the UK and not just the obvious hot spots, boosting visitor numbers. We look forward to continuing to work with the industry to promote the UK to the world through film, driving growth from tourism across our nations and regions.”
To buy tickets for this unmissable event please follow the link here.